sustainability director, Natura&Co
Keyvan Macedo – Sustainability Director
Keyvan Macedo joined Natura in 2005 and five years later he shifted his career to Sustainability area to run Climate Change and Environmental Impact overseeing all the operation. In this position he was responsible to defines models to assess the environmental impact of all its products and packaging design in the company's global pipeline, connecting sustainability to the overall business strategy. He is currently the Sustainability Director for Natura &Co, the global beauty group comprising Natura, Avon and The Body Shop, responsible for the implementation of 2030 Sustainability Vision – Commitment to Life. He is also responsible for Global Carbon program and Biodiversity’s agenda at group level. In April 2022, he has been appointed as vice chair for ICC Global Environment and Energy Commission.
He has a bachelor’s degree in food engineering and attended an executive education program on Management of Low Carbon Economy and on Marketing and Business Administration.
Adaptation, Carbon Markets, Carbon removals, Circular economy, Extreme weather, Innovation, Loss and damage, Nature / biodiversity